From Airwaves to Algorithms: The Evolution of DJ Speedsta’s "Up To Speed" Podcast
The New Frequency: Decoding DJ Speedsta’s Bold Pivot to "Up To Speed" For over a decade, the name DJ Speedsta (born Lesedi Nkosi) has been synonymous with the pulse of South African Hip Hop. From the chart-topping success of "Mayo" to his dominant runs on Metro FM and 5FM, Speedsta has long been the "guy with the keys" to the culture. However, as the media landscape shifts from traditional broadcasting to on-demand digital content, Speedsta has officially entered a new chapter: the launch of his highly anticipated podcast, "Up To Speed." This isn't just another celebrity starting a YouTube channel; it’s a strategic migration of a cultural gatekeeper. In this article, we explore the nuances of Speedsta’s transition, why "Up To Speed" is essential for the SA Hip Hop ecosystem, and what this move says about the future of South African media. The Radio Legend Reimagined: Why the Move? Transitioning from a secure ...