DJ Speedsta Critiques K1llbrady’s Stage Name: The Importance of Artist Branding in Hip-Hop
DJ Speedsta Fires Jab At K1llbrady’s Stage Name: "Who Did You Kill?" – A Lesson in Artist Branding In the fast-paced world of South African Hip-Hop, where image often speaks as loud as the music, a new friction point has emerged between the old guard and the new wave. Veteran deckmaster and media personality DJ Speedsta recently turned heads by firing a direct jab at rising star K1llbrady. The critique wasn't about a beat or a verse; it was about a name. Speedsta’s blunt question—“Who did you kill?”—has sparked a massive conversation about artist branding, authenticity, and the long-term viability of "edgy" stage names in the music industry. The Catalyst: Speedsta’s Critique of K1llbrady DJ Speedsta has never been one to bite his tongue. Known for his influential role on Metro FM and his deep roots in the SA Hip-Hop scene, he has seen brands rise and fall. When discussing the current crop of "New Wave" artists, Speedsta singled ...