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Showing posts with the label DJ Speedsta

DJ Speedsta Critiques K1llbrady’s Stage Name: The Importance of Artist Branding in Hip-Hop

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DJ Speedsta Fires Jab At K1llbrady’s Stage Name: "Who Did You Kill?" – A Lesson in Artist Branding In the fast-paced world of South African Hip-Hop, where image often speaks as loud as the music, a new friction point has emerged between the old guard and the new wave. Veteran deckmaster and media personality DJ Speedsta recently turned heads by firing a direct jab at rising star K1llbrady. The critique wasn't about a beat or a verse; it was about a name. Speedsta’s blunt question—“Who did you kill?”—has sparked a massive conversation about artist branding, authenticity, and the long-term viability of "edgy" stage names in the music industry. The Catalyst: Speedsta’s Critique of K1llbrady DJ Speedsta has never been one to bite his tongue. Known for his influential role on Metro FM and his deep roots in the SA Hip-Hop scene, he has seen brands rise and fall. When discussing the current crop of "New Wave" artists, Speedsta singled ...

From Airwaves to Algorithms: The Evolution of DJ Speedsta’s "Up To Speed" Podcast

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The New Frequency: Decoding DJ Speedsta’s Bold Pivot to "Up To Speed" For over a decade, the name DJ Speedsta (born Lesedi Nkosi) has been synonymous with the pulse of South African Hip Hop. From the chart-topping success of "Mayo" to his dominant runs on Metro FM and 5FM, Speedsta has long been the "guy with the keys" to the culture. However, as the media landscape shifts from traditional broadcasting to on-demand digital content, Speedsta has officially entered a new chapter: the launch of his highly anticipated podcast, "Up To Speed." This isn't just another celebrity starting a YouTube channel; it’s a strategic migration of a cultural gatekeeper. In this article, we explore the nuances of Speedsta’s transition, why "Up To Speed" is essential for the SA Hip Hop ecosystem, and what this move says about the future of South African media. The Radio Legend Reimagined: Why the Move? Transitioning from a secure ...