Don't Be Dumb: A$AP Rocky's Puma Campaign is the Ultimate Tease for His Long-Awaited Album and Harlem Renaissance Collection 👀
A$AP Rocky x Puma "DON'T BE DUMB" Tease: Album Hype & Harlem Jazz Collection The Creative Synergy of Flacko Jodye and the PUMA Legacy A$AP Rocky, the multifaceted artist, creative director, and self-proclaimed fashion killa, knows how to dominate a conversation. He doesn’t just drop music or a clothing line; he orchestrates a cultural moment. The latest proof? A highly-anticipated campaign with sportswear giant Puma, which isn't just about sneakers and apparel—it’s a masterclass in cross-platform branding, explicitly teasing his mythical, long-awaited fourth studio album, "DON'T BE DUMB." This isn't just another celebrity endorsement. Rocky’s ongoing partnership with Puma, which began with his appointment as Creative Director for their F1 division, has evolved into something far more personal and culturally rich. The new collection and its accompanying campaign serve as a visceral, visual prelude to an album that has been building ...