The Complete Story of Rap Snacks, James Lindsay, and the Rappers Who Became Business Partners (Snoop Dogg, Master P, & More)
Flavor Meets Flow: The Rap Snacks Empire and the Rap Legends Who Built It The Visionary Behind the Snack: James Lindsay and the Birth of Rap Snacks In the mid-1990s, the snack aisle was predictable, but the burgeoning world of hip-hop was anything but. This cultural disconnect was the very opportunity seen by Philadelphia native James Lindsay, the founder and CEO of Rap Snacks. Fueled by a passion for both food and music, Lindsay launched Rap Snacks, Inc. in 1994 with a bold, unprecedented idea: to put hip-hop artists directly on the packaging of snack foods. Lindsay, who honed his marketing chops in the consumer products industry, recognized that hip-hop culture was a global, limitless force that permeated every corner of American life. He wanted to create more than just a chip; he wanted a "snack for the culture," one that authentically represented the flavor and swagger of the genre. The company initially grew into a multi-million dollar business, b...