How Hlaudi Motsoeneng's 90% Local Content Quotas Could Have Changed the Game for South African Hip Hop 🇿🇦🎤
How Hlaudi Motsoeneng's Quotas Changed the Game for South African Hip Hop 🇿🇦🎤 The Hip Hop Hustle Meets High Quotas: Decoding Hlaudi Motsoeneng's Local Content Mandate In 2016, South Africa’s media landscape felt the seismic shift of Hlaudi Motsoeneng's controversial decree: a 90% local content quota for all SABC radio stations and a subsequent push for 80% local television content. This wasn't just a regulatory tweak; it was an overnight cultural revolution for the nation’s public broadcaster. From a hip hop perspective, this move was both a massive opportunity and a fraught challenge. South African hip hop, long battling for mainstream airtime against a flood of international hits, suddenly found the door to the SABC’s 18 radio stations flung wide open. The question was: was the local industry ready to fill that 90% vacuum with quality, sustained content? The answer, like a complex rhyme scheme, has multiple layers. # The Rationale Behind ...