1060 Hip Hop Uncut

Sean "Puff Diddy" Combs is more than just a rapper. He's a very prominent businessman who has built his amazing fortune through stakes in brands like Ciroc Vodka, his brand Sean John clothing line, DeLeon tequila, Aquahydrate water, and other sponsorships and endorsement deals. Diddy is the embodiment of the true American Dream that we often hear about. He was born in the housing project. His father was a murdered drug pusher. Despite all that, today Puffy is a high earning mogul with a net worth of approximately $855 million. He is a great example of how far you can go if you set your mind on your dream and work hard to make it happen by all means. Sean John Combs was born on November 4, 1969 in New York City. He grew up in a housing project in the notorious city of Harlem. His father, Melvin Combs, was an associate of the infamous convicted drug dealer Frank Lucas. Melvin was shot and killed when Puffy was just three years old. His mother was a teacher's...

Back in 1998, Sean Combs (who was still going by "Puff Daddy" at the time) was arguably the most-famous celebrity on the planet. Everything he touched turned to gold or platinum. That golden/platinum touch would eventually lead to Diddy's current net worth of  an estimated $1 billion. But at the time, Diddy was on the hunt for a new business category to dominate and explore. A clothing line quickly seemed like a very complementing venture to his persona and his current business at that time. Puffy, who was known for having a very strong and trendy fashion sense, soon identified a market niche that wasn't being properly tapped. As it turned out, a lot of people especially American minorities from the urban side weren't exactly feeling represented by the offerings of Banana Republic and The Gap when they went looking for clothes to wear to the office or a fancy party. To fill this gap, Puffy launched the world's first high-end street-wear label. He c...