Trademark Takedown: How The Game's Label Was Clocked by a Luxury Watch Giant
The Rise and Rapid Fall of Rolex Records: The Short History and Legal Fate of The Game's 'Rolex Records' Label The Bling of a Name and the Bang of a Lawsuit: In the high-stakes world of hip-hop, an artist's brand is often built on status, success, and the flaunting of luxury goods. For Compton rapper The Game (Jayceon Terrell Taylor), the ultimate symbol of wealth and precision was embodied in a single, five-letter word: Rolex. So, in late 2012, when The Game announced he was launching his own independent record label with fellow rapper Stat Quo, he named it—with brazen confidence—Rolex Records. It was a brilliant marketing move, instantly linking the venture to prestige. Unfortunately for the West Coast icon, it was a disastrous legal decision. The story of Rolex Records is a textbook case of celebrity business ventures colliding with stringent trademark protection laws enforced by global luxury titans. This lengthy article details the short-lived history o...