1060 Hip Hop Uncut

The Rise and Rapid Fall of Rolex Records: The Short History and Legal Fate of The Game's 'Rolex Records' Label The Bling of a Name and the Bang of a Lawsuit: In the high-stakes world of hip-hop, an artist's brand is often built on status, success, and the flaunting of luxury goods. For Compton rapper The Game (Jayceon Terrell Taylor), the ultimate symbol of wealth and precision was embodied in a single, five-letter word: Rolex. So, in late 2012, when The Game announced he was launching his own independent record label with fellow rapper Stat Quo, he named it—with brazen confidence—Rolex Records. It was a brilliant marketing move, instantly linking the venture to prestige. Unfortunately for the West Coast icon, it was a disastrous legal decision. The story of Rolex Records is a textbook case of celebrity business ventures colliding with stringent trademark protection laws enforced by global luxury titans. This lengthy article details the short-lived history o...

According to court documents, the car fanatic DJ agreed to a permanent injunction that will prohibit him from ever using the name “Carchella”  ever again. In 2021, Coachella launched a legal warfare aimed at the breakfast club co-host for promoting a car show called “Carchella.” Coachella stated DJ Envy ignored its requests to change the name of his event. As a result, the brand filed a lawsuit for trademark infringement. After getting sued, DJ Envy decided to do away with the “Carchella” name. Envy previously agreed to a preliminary injunction and a temporary restraining order. Rodman E. Honecker, one of Coachella’s attorneys, informed Judge Claire C. Cecchi about the final settlement in a filing submitted on Monday (March 7 2022). The agreement included a permanent injunction to ensure the  Dj is barred from any usage of “Carchella.” DJ Envy, whose real name is RaaShaun Casey, cannot partake in any activity that infringes the Coachella brand. The sett...