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How Russ Mastered the Economics of Independence and Turned His Music Catalog into a Multi-Million Dollar Machine

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 Rapper Russ Independence: The Economics of Owning Your Masters & Catalog | Indie Artist Blueprint The New King of the Independent Lane: Rapper Russ and His Unconventional Rise In an era where major labels still dominate the airwaves, Atlanta-based artist Russ (Russell James Vitale) stands as a living, breathing testament to the power of the independent hustle. He didn't just break into the music industry; he did it by ripping up the traditional contract and writing his own rules. For years, Russ has been one of the most vocal champions of artist independence, often challenging the predatory financial models that have historically left creators with meager returns. His journey is more than just a success story; it's a meticulously documented business case study. The difference between Russ and many of his peers isn't just his musical talent, but his ruthless commitment to owning his intellectual property (IP), a strategy that has turned his extensive music l...