The Joe Budden 2021 Podcast Stats

edwin@geniux.co.za Edwin Bapela
The Joe Budden Podcast debuted five years ago with Budden and co-hosts Jamil “Mal” Clay and Rory Farrell. The show offers their take on news, culture and current events. In 2018 Budden signed a two-year deal giving Spotify exclusive distribution rights. It has grown into one of the most listened-to podcasts, ranking in the top ten, according to the streamer’s latest show rankings. But as Spotify has spent hundreds of millions of dollars growing its podcast business, including a reported $100 million deal for the rights to The Joe Rogan Experience, it seems Budden has concluded that Spotify has underpriced what it should pay him.
“If I were to accept that bum-ass deal that Spotify put in front of me, I would not be able to sleep at night. I don’t care how much money it is,” said Budden. “We’ve been in a deal that is vastly undervalued and undermined for the good course of a year and a half — just watching everybody get paid.”

Spotify resigned that it will not be able reach a new deal with Budden. “It was our desire to keep Joe Budden on Spotify,” a company rep said. “We made him a considerable offer — one that was significantly larger and many times the value of the existing agreement and reflective of the current market and size of his audience. Unfortunately, we could not come to terms and we respect his wishes to find a new home for his show.”

Joe Budden seemed most upset about Spotify’s recent deal to acquire The Ringer from Bill Simmons for $200 million. Budden said “I’m not counting anyone else’s money because they’ve earned it along their journey, of course, but what I am doing is trying to figure out the appropriate value to the asset that I own,” Budden said. “If you paid a quarter-billion dollars for a company and they came in and still didn’t budge me out of number one or perform anywhere near us -- we have to account for it.”

Budden told his podcast listeners that he could not discuss certain specific details, citing non-disclosure agreements. But he did say he expected to receive a $500,000 bonus after his podcast’s first year term on Spotify, but one was never paid. “So when we don’t get a bonus in September a year after being number one, I say, ‘What happened?’ And they give me a bunch of bullshit about the difference between a start, a stream, a unique start, and however else you calculate some shit,” he said. “I come from the music business. That is eerily similar to fifteen hundred streams make a sale.”

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