Snoop Dogg Is Now An Official Owner Of Deathrow Records, A Record Label Where His Iconic Career Took Off. "Bacc on Death Row" 4real

edwin@geniux.co.za Edwin Bapela

Snoop Dogg is finally an official owner of hip hop's most iconic label 'Deathrow records' and he's releasing a new album, B.O.D.R., which stands for "Bacc on Death Row." Not only is he back on Death Row Records where his legendary career took off, he is Death Row Now. The great news just came in that Snoop has acquired the iconic label, founded in 1991 by Suge Knight and Dr. Dre.


In a statement released by Business Wire, Snoop stated, “I am thrilled and appreciative of the opportunity to acquire the iconic and culturally significant Death Row Records brand, which has immense untapped future value. It feels good to have ownership of the label I was part of at the beginning of my career and as one of the founding members. This is an extremely meaningful moment for me. I would like to personally thank the teams at Blackstone, MNRK and especially David Kestnbaum, who worked collaboratively with me over several months to make this exciting homecoming a reality. I’m looking forward to building the next chapter of Death Row Records.”





Snoop was an artist on Death Row Records between the year 1991 and 1998. He debuted as a protege of the label's co-founder Dr. Dre on the single “Deep Cover.” Snoop Dogg played a crucial part on Dr. Dre’s 1992 solo debut, The Chronic, then became a powerhouse on his own 1993 debut, Doggystyle. The Long Beach, California native released 1996’s Tha Doggfather and soundtrack releases between those official albums. His contract was later sold to No Limit Records in 1998 for a reported $4 million, which began a period of animosity between Snoop and Death Row’s other founder, Suge Knight. Artists on Death Row dissed and threatened Snoop and his affiliates, while Suge Knight frequently slandered Snoop’s character in interviews, billboards, and more.

Snoop Dogg has since squashed the beef and made peace with Suge Knight, who is currently being incarcerated for the 2015 killing of Terry Carter, which took during the set of Straight Outta Compton movie.


Recently, Snoop declared that he wanted to be an executive at Death Row, which has changed hands since Knight lost it in bankruptcy 15 plus years ago. In the mid-1990s, Snoop founded Doggystyle Records named after his classic 1993 Death Row debut album. There at Doggy style records, he often linked with other former Death Row affiliates, including Nate Dogg, Tha Dogg Pound, The Lady Of Rage, Bad Azz, Tray Deee, Mac Shawn, and many others. At moment, Tha Doggfather himself is still consulting for Def Jam.He revealed that he signed Benny The Butcher to a major label solo deal in November. “I went looking for this [Def Jam] job because I wanted to be the CEO of Death Row Records and basically take over the merchandise and re-release their music, do documentaries, and possibly do my life story,” Snoop told GQ in late 2021. Previously, he served as an executive at Priority, the same distribution company and label that brokered Snoop’s Death Row exit in 1998 after just two albums and a compilation.

The move comes ahead of Snoop’s most anticipated Super Bowl Halftime Show appearance on Sunday (February 13 2022) and that day’s B.O.D.R. (Bacc On Death Row) album release. Snoop will be sharing the stage with Death Row’s co-founder, Dr. Dre. Dre welcomes two artists from his current venture, Aftermath Entertainment—Eminem and Kendrick Lamar, along with Mary J. Blige.

Also Earlier this week, Snoop released a snippet of a new, Battlecat-produced song featuring a fellow former Death Row artist, Nate Dogg, as well as the late rapper’s son on it:

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